Record-breaking transactions confirm the Riviera’s lasting appeal

24 October 2025

Record sales redefining the standards

The ultra-luxury real estate market on the French Riviera continues to show remarkable vitality. Following the high-profile sale of Villa Bagatelle in Cannes last April, a new record transaction has just been concluded in the same neighborhood, further underlining the enduring appeal of the Riviera for wealthy buyers.

Earlier this year, Magrey & Sons orchestrated the sale of a villa in Roquebrune-Cap-Martin for €49.95 million. Nestled within a highly secured private estate, this waterfront villa offers a unique living experience, combining architectural refinement, top-of-the-line amenities, and breathtaking views of the Mediterranean. It perfectly embodies the blend of timeless elegance and modern comfort.

Villa Bagatelle, a symbol of prestige:

In April, Magrey & Sons closed the sale of Villa Bagatelle to LVMH. Estimated at around 50 million euros, this Art Deco masterpiece of over 3,000 sqm on nearly one hectare in Cannes’ Californie district is already considered a strategic asset within the portfolio of one of the world’s leading luxury groups which will offer the property for high-end rentals and events.

A €62M neighbor: raising the bar

Just last week, a neighboring villa to Bagatelle in the coveted Californie district reportedly changed hands with the price of €62 million. Though details remain confidential, this discreet transaction highlights the dynamics of the ultra-prime market: properties combining location, panoramic sea views, and rare architecture consistently attract record figures.

Together with Bagatelle, this sale further redefines pricing benchmarks in Cannes and reinforces the city’s global status in the world of ultra-luxury real estate. New, increasingly ambitious projects are set to drive the ultra-luxury residential real estate market in the coming months.

Cap Estel: a strategic acquisition

Meanwhile, another headline-making transaction shook the Riviera: the Cap Estel Hotel, perched on a private peninsula between Nice and Monaco, was acquired in July by the Arnault family through Financière Agache. With only 18 suites, this legendary retreat was valued at over €10 million per key — an unprecedented figure for such a hospitality asset.

A resilient and promising market: These three transactions send a clear signal: True scarcity makes these properties priceless. International buyers see the French Riviera as both a safe haven and a strategic showcase. Record valuations prove that prestige follows its own cycle, detached from the broader property market.

From Cannes to Cap Estel, the French Riviera is not just holding firm — it is setting new benchmarks in ultra-luxury real estate. These landmark sales confirm what insiders already know: Riviera prestige remains both a safe and promising bet for the future.