Every September, three major events take place on the French Riviera and in Monaco: the Monaco Yacht Show at Port Hercule, the Régates Royales in Cannes, and Les Voiles de Saint-Tropez in the Gulf.
Luxury real estate goes beyond the simple purchase of a property. It is part of a way of life in which every experience helps shape an exclusive lifestyle.
It is within this vision that the partnership between Magrey & Sons, a prestigious real estate group for over fifty years, and Yachting Concept Monaco, a recognized specialist in yacht charter and brokerage in Monaco and on the French Riviera, has been established.
This alliance brings together two complementary areas of expertise to serve an international clientele. Two distinct worlds that are closely linked by their values, their commitment to service, and their vision.
An ultra-high-net-worth individual (UHNWI, with a net worth exceeding $30 million) allocates an average of 32% of their net worth to residential real estate, their primary asset class, ahead of stocks (18%) and commercial real estate (14%). On average, they own 3.7 residences. A yacht, however, occupies a different place within this portfolio: it is not a financial investment, but rather a personal asset, a statement of lifestyle.
Yet these two asset classes follow the same geographic logic. The Knight Frank 2026 report documents the rise of multi-location living: high-net-worth individuals now live and work across multiple cities, and the fastest-growing corridors no longer connect only financial centers, they also link Mediterranean second homes to one another. At the same time, the yachting market is seeing its largest influx of new yachts in seven years.
The clientele on a yacht in Monaco in July is, naturally, the same group that makes decisions about purchasing a home on the Riviera in October. The question isn’t whether these two worlds should interact. It’s why they’ve interacted so little.
Here’s the dynamic that Magrey & Sons understands: a week on a yacht is an excellent way to envision yourself in a property visible from the sea. From the deck of a yacht, you can take in the full range of waterfront villas along the coast, and, most importantly, see them come to life: the true view of a villa in Cap Ferrat in the morning, the sunset casting its glow over an estate in Cap d’Antibes.
A buyer who has spent three summers at sea near Monaco knows better than most what a waterfront property is truly worth. It is against this backdrop that the partnership between Magrey & Sons and Yachting Concept Monaco is taking shape: recognizing that the real estate buying process can begin at sea.
Yachting Concept Monaco has made a conscious choice: to train its teams over the long term and give them reasons to stay. At Magrey & Sons, the same philosophy has been upheld since 1969: we don’t just hire an agent; we train a trusted advisor who will support the same families for years, sometimes even for a generation.
This isn’t an HR policy, it’s a customer policy. A captain who knows your favorite spots, an agent who remembers the property you almost bought five years ago: that’s what team loyalty achieves. Customers don’t return to a brand, they return to a person. These are two companies that recognize that their talented employees offer their customers the rarest commodity on the market: continuity.
It is this foundation of shared values, loyalty, passing on knowledge, and high standards, that makes everything else possible.
From Port Hercule, travelers can reach Cap Ferrat, Cap d’Antibes, the Lérins Islands, the Gulf of Saint-Tropez to the west, or Ramatuelle in just a few hours. This one-day sailing route precisely traces the strategic locations where Magrey & Sons has been based since 1969: Monaco, Cannes, Mougins, Valbonne, and Saint-Tropez.
This convergence of yachting and luxury real estate finds its most tangible expression every September. From September 23 to 26, 2026, Port Hercule will host the 35th edition of the Monaco Yacht Show, under the high patronage of H.S.H. Prince Albert II.
The event features more than 125 superyachts on display, with an average length of approximately 50 meters, and a comprehensive ecosystem of more than 560 exhibitors and 30,000 international visitors. Each edition unveils around 40 new vessels, making the show the world’s leading platform for discovering innovations in the industry.
The 2026 edition also confirms a trend that reflects the changing expectations of UHNW clients: a growing focus on innovation, design, and sustainability. In particular, the Blue Wake program highlights more sustainable propulsion technologies, alongside the Adventure Area and the Design & Innovation Hub. These issues have direct implications for the luxury real estate market, where high-net-worth individuals are also placing increasing importance on architectural quality, environmental performance, and the longevity of properties.
For Magrey & Sons and Yachting Concept Monaco, the boat show is the natural setting for this partnership. Establishing this partnership at this specific time of year means supporting the client right where their journey truly begins: on the water, facing the coast, in front of the waterfront facades that have defined the Magrey & Sons group since 1969.
It’s no coincidence that the Régates Royales de Cannes and Les Voiles de Saint-Tropez take place at exactly the same time: the coast comes alive with the excitement of yachting, and it is precisely amid this buzz that owners, captains, and prospective buyers come together.
