Between Hyères, Carqueiranne, Toulon, and La Londe-les-Maures, the region now boasts solid fundamentals that explain the growing interest of buyers based in Monaco, Switzerland, the United Kingdom, and the Middle East.
Geographical proximity is an obvious advantage. Just a few minutes from Saint-Tropez and less than two hours from the Principality, accessible by road, sea, or private airports in the surrounding area, this sector is becoming increasingly attractive. Toulon-Hyères Airport, already served by several domestic routes, is now opening up to new international connections with the inauguration of a direct link to London City scheduled for summer 2026, making it very easy to travel from the heart of London to the Mediterranean coast.
This enhanced air accessibility is a game changer: it connects the region to one of the world's financial and cultural centers and offers travelers and investors alike seamless, high-quality mobility.
The natural protection of the coastline and the Îles d’Or also guarantees the sustainability of the living environment. The scarcity of land, combined with environmental regulations, ensures the long-term stability of the market. For clients concerned with wealth transfer, this factor is a key criterion.
The western Var region is therefore not just riding a wave of popularity. It is part of a structured dynamic, supported by solid economic, cultural, and environmental fundamentals, perfectly in line with the new expectations of an international clientele.
Reference 83439 - Mont des Oiseaux in Hyères, just ten minutes from the beaches and the airport, properties such as Villa Sentinelle embody a new interpretation of Mediterranean luxury. The notion of a sea view is no longer just a selling point; it has become a structural element of the architecture. Lines are blurred to make way for light, bay windows extend perspectives, and terraces become open-air living rooms. The relationship with the landscape is designed as a daily experience, where the horizon sets the pace for the day and adds lasting value to the property.
Reference 83393 - Le Canebas (neighborhood) in Carqueiranne, exceptional properties meet the criteria of privacy and security that have become central to purchasing decisions. Generous plots, mature Mediterranean gardens, discreet access, and unobstructed views create a protected environment that meets the highest international standards. This type of property is in stable demand, geared toward conservation and discreet transfer.
Reference 83385 - La Madrague (neighborhood) on the Giens Peninsula, villas with sea views are set in an exceptional maritime environment. The immediate proximity of the Porquerolles and Port-Cros anchorages gives these properties a rare strategic advantage. For a Monegasque clientele familiar with yachting, the possibility of reaching protected waters, secluded coves, and unspoiled beaches in just a few minutes greatly enhances the appeal of the area. The real estate naturally extends towards the sea.
Reference 83375 - In Cap Brun, Toulon, neo-Provençal villas are particularly strategically located. The sea view, immediate proximity to the harbor, and residential quality of the neighborhood combine with prices that are still reasonable compared to the most exposed municipalities on the French Riviera. This configuration creates consistent room for growth, supported by the city's cultural and urban upgrading.
Reference 83397 - Domaine de l’Argentière in La Londe-les-Maures, Provençal properties blend into a landscape where vineyards stretch down to the Mediterranean Sea. The wine-growing environment, the presence of renowned estates, and the sea view combine to create a setting that is both heritage-rich and experiential. This alliance between nature, terroir, and coastline enhances the emotional value of the properties, while consolidating their long-term appeal to an international clientele seeking authentic, controlled paradise.
Reference 83449 - In Saint-Mandrier-sur-Mer, waterfront properties enjoy a unique living environment that attracts clients seeking complete privacy overlooking the Mediterranean: beaches, coves, coastal paths, and a picturesque port. The peninsula is conveniently connected to Toulon by a regular water bus service, offering a quick and pleasant journey to amenities, without the hassle of traffic.
The appeal of the area is not based solely on the quality of the properties or the beauty of the landscapes described in this article.
It is rooted in an art of living shaped by prestigious addresses that are capable of creating a true destination.
In Hyères, Villa Noailles asserts a strong cultural identity, rooted in modernist architecture and contemporary creation, where the 41st International Festival of Fashion, Photography, and Accessories will take place from October 15 to October 18, 2026. This dimension reinforces the attractiveness of the region. For a culturally-minded international clientele, this presence gives the region a rare intellectual depth on the Mediterranean coast. Real estate investment is therefore part of a vibrant cultural environment, not just a seaside setting.
On the Giens peninsula, the experience is more intimate. Nestled between the sea and lagoons, Le Hameau des Pesquiers Ecolodge & Spa perfectly reflects the evolution of luxury standards. Natural wood, clean lines, a spa integrated into the landscape, a cozy atmosphere. The establishment does not seek to be spectacular; it focuses on the experience.
In Toulon, the art of living takes on a more urban dimension, but one that is just as elegant. Perched on Cap Brun, the restaurant Les Pins Penchés offers a suspended terrace facing the harbor. Your gaze is lost on the sea while refined Provençal cuisine showcases local products. The experience is not limited to gastronomy; it is part of a rich heritage setting, in the heart of an 18th-century castle surrounded by botanical gardens. A few minutes later, the doors of the Toulon Opera House open under the gilding and chandeliers of the 19th century. Music, ballet, and opera—the evening continues in an architectural setting that affirms the cultural dimension of this area.
Further east, in La Londe-les-Maures, the pace slows down. The vineyards gently slope down towards the Mediterranean, and the wine tastings organized at the Château des Bormettes become moments suspended in time.
These addresses are not simply a juxtaposition of prestigious establishments. They form a coherent ecosystem. Contemporary culture in Hyères, sustainable luxury in Giens, panoramic gastronomy and heritage in Toulon, wine-growing elegance in La Londe, and residential privacy and exceptional estates in Carqueiranne.
This structured environment naturally enhances the real estate appeal of the area. A property is valued all the more when it is located in a lively, cultivated, high-quality area. It is this consistency, even more than the beauty of the landscape alone, that sustains the increase in value and explains the growing interest of Monegasque and international clients in the western Var region.
Its proximity to Saint Tropez and the major centers of the French Riviera ensures obvious geographical continuity, but it is above all the overall balance that underpins its positioning. Development is not anarchic. It is gradual, qualitative, and selective.
The rise in quality of cultural, hotel, and gastronomic establishments is a concrete illustration of this. Each new address is part of a strategy of controlled excellence rather than massive expansion. Proximity to Monaco, road and sea accessibility, and environmental protection of the Îles d'Or also help to maintain this dynamism.
The western Var region no longer positions itself as a secondary alternative to the eastern French Riviera. It asserts its own identity. Less spectacular, more organic. Less exposed, more rooted. A region where real estate interacts with nature, where culture is part of the landscape, where the sea remains central without being saturated.
This consistency creates a sustainable dynamic. Projects are developed with high standards. Properties are part of an environment that supports their long-term value. The art of living is not based on a passing trend, but on a tangible reality: light, space, heritage, sea, and terroir.
Present in the most demanding markets of the French Riviera for several decades, the company is now extending its expertise to this rapidly growing sector. The aim is not to follow a trend, but to support a structural evolution of the market.
Careful selection of locations, support for exceptional properties, promotion of ambitious architectural projects: Magrey & Sons' positioning aims to bring out the best assets in the region, in line with its identity.
