It is precisely this vision of luxury, based on sharing, transmission, and experience, that Magrey & Sons chose to highlight in Valbonne.
In collaboration with Besch Cannes Auction, the house organized a rare event: Magrey & Sons offered its clients an exclusive day of expertise, providing complimentary appraisals, conceived as a confidential privilege and a true art of living.
December 18: a day of expertise designed as a moment suspended in time
On December 18, from 10 a.m. to 6 p.m., in Valbonne Agency, Magrey & Sons' clients were invited to experience a timeless day of expertise.
From the moment they arrived, they were greeted with elegance, discretion, and attention to every detail. Here, there were no impersonal queues, but carefully organized appointments in a setting conducive to conversation and confidentiality.
An exhibition of selected pieces punctuated the day. Rings, necklaces, bracelets, earrings, antique and more contemporary creations each valuable item found its place in a minimalist setting.
Gold, white gold, silver, platinum, diamonds, rubies, sapphires, and pearls: the metals and precious stones revealed their brilliance under the watchful eye of the experts.
This appraisal day allowed everyone to have their valuables estimated, appraised, and learn their value, thanks to a free, accurate, and detailed estimate that took into account weight, size, purity, condition, age, and quality of craftsmanship.
In a market where online valuation is becoming widespread, human expertise is once again taking center stage. At this event, Magrey & Sons' approach made perfect sense.
Having an item appraised is not just about getting a figure. It is about understanding its history, its potential, and its place in the current market. It is also about having reliable information to consider a sale, insurance, inheritance, satisfy a need for knowledge, or even send the item to the appraiser for a possible auction.
Far from diminishing the value of the appraisal, offering it free of charge actually enhanced its significance: it reflected a desire to share knowledge and educate, in keeping with the most demanding standards of luxury.
The auctioneer played a fundamental role in this day of expert appraisal. A true expert, he embodies the link between the object, its history, and the market.
His work is based on meticulous analysis: precious stones, metals, purity, cut, weight, condition, age, provenance, but also current auction trends.
Today, trends show a renewed interest in antique pieces and creations with character. In this context, the intervention of a recognized professional guarantees a fair, accurate, and secure appraisal.
It is this professional, independent, and informed perspective that transforms a simple appraisal into a true expertise.
Throughout the day, current trends confirmed the growing interest in the valuation and appraisal of precious items.
Loyal customers, knowledgeable collectors, and individuals simply wishing to find out the value of an inherited item praised the warm welcome, clear explanations, and rich discussions.
The success of the day depended on striking a subtle balance: offering accessible expertise while maintaining the highest standards of confidentiality, accuracy, and elegance.
Magrey & Sons, a lifestyle brand combining heritage and modernity
Through this initiative, Magrey & Sons once again affirms its uniqueness. More than just a player in the luxury property market, the family-owned group has established itself as a benchmark in the art of lifestyle, capable of building bridges between heritage, art, jewellery and client experience.
Democratising the profession of auctioneer and organising this appraisal day alongside Besch Cannes Auction is about offering much more than a service: it is about providing an opportunity for knowledge, transmission and appreciation.
A contemporary vision of luxury, where value is built over time, thanks to expertise, trust, emotion and, above all, client experience.
