The village of Saint-Tropez, more and more invested by luxury brands, becomes the new golden square of Saint-Tropez. Indeed, these luxury boutiques are gradually taking the place of old mythical places, such as the Octave Café. The Place de la Garonne, Place des Lices, Rue Gambetta, Rue Allard and La Croix des Fer are all home to one or more luxury establishments such as Christian Dior, Dolce & Gabbana, Gucci, Céline, Hermès, Chanel, Versace, Rolex and Fendi.

Today, on a sales area of 263 m² spread over two floors, a luxury clothing boutique has taken up residence at the entrance to the town. Indeed, the Yves Saint Laurent brand should soon become the tenant of the new owner of this beautiful building from the beginning of the 20th century: the SCI Padres patrimoine, managed by Mr Alain Madar. 

This historic house, which has been abandoned for many years, is beginning to change its appearance. Its appearance, once unattractive, has above all an incomparable advantage: a privileged location. Indeed, adjoining the square De Lattre de Tassigny in the Croix de Fer district, this unique property is a must see. 

This is why major works have begun, with the aim of restoring and modernising this property. This, while preserving the historical charm of its building to give birth to a real heritage in a promising area by its dynamism, and thus, its potential.

The happy owners, delighted to invest in such a beautiful village, own about ten buildings in Saint-Tropez. More particularly, on the Boulevard Louis Blanc, where the luxury real estate agency Magrey & Sons also set up shop two years ago. As spectacular as they are, the work is progressing at a fast pace and is scheduled for completion at the beginning of the summer. The interior has been completely demolished to give the tenant the opportunity to arrange it as he sees fit. The building will also be partly broken up and extended on the Rue Jean Aicard side. It will be 85 m² which will be added to the initial surface area, both connected by a sumptuous interior garden full of flowered spaces.

Of course, the entire construction site is subject to the opinion of the architect of the Bâtiments de France in order to ensure the preservation of the building's authenticity.

With its 3 levels, the new sales area will be able to accommodate a total of 91 people, including 3 staff. Only the ground floor, of 144 m², and the first level, of 119 m ², will be accessible to the public. The top floor, and more precisely the attic, of 30 m², will act as a reserve.

Tropezians, but also tourists, are eagerly awaiting the completion of the renovations, and in particular the installation of this luxurious Yves Saint Laurent boutique, scheduled for the 2021 season.

For a real estate investment in Saint-Tropez, do not hesitate to contact us.