Creation, construction and modernization
The modernization of the mythical Croisette
In addition to the renovation and massive investment of the 5-star hotels on the Croisette, the renewal of the beaches and their concessions has given the city the opportunity to completely rethink the development of its famous boulevard, which is now undergoing a complete overhaul. In order to meet the standards, dismountable structures have taken the place of the old bathing establishments, which have been demolished. A real investment, these improvements have given rise to an aesthetic renewal and optimize the quality of the offer to provide only excellent services. The idea is not to transform and modify the Croisette in its entirety, but simply to beautify it.
Indeed, because of its village spirit, this space has an incomparable advantage which is none other than the concentration of luxury boutiques regrouping about sixty brands, some of them open in the evening and on Sundays.
New and emblematic Dolce & Gabbana boutique at the foot or the First Croisette
Specialized in luxury commercial and residential real estate, the FINAMAS group has once again completed a flagship project with the creation of the "First Croisette" residence in Cannes, marketed by the prestigious real estate group Magrey & Sons.
At the foot of this luxury building, Dolce and Gabbana, a truly prestigious brand, has recently set up shop on 1,300 m² of imposing shop windows, on 3 levels.
This ambitious project is an exceptional work of art, combining incomparable assets. Indeed, with its contemporary architecture emphasizing curves and transparencies, it displays an unparalleled elegance. Located on the famous Croisette Boulevard, it boasts a superb panoramic view of the sea and spacious volumes. This luxury flagship of the Dolce & Gabbana brand has created one of its most emblematic and important boutiques in Europe in this hyper-strategic location. The brand has thus made a firm commitment through a commercial lease, on a very long-term basis. Today, the brand benefits from an exceptional fashion showcase, with a 40-meter long façade and a window height of nearly 6 meters, facing the famous Palais des Festivals.
The Magrey & Sons properties offered for rent, just a stone's throw from the center of our beautiful festival city, allow you to benefit from an undeniable proximity to all its attractions, to take advantage of these new luxury boutiques, of these prestigious modernized beaches, and thus, of the sea.
The new Palm Beach planned for spring 2023
At the other end of the Croisette Boulevard, the Palm Beach, which has already undergone major beautification and space optimization work, has much greater potential. After many years of negotiations, the project of the current manager of the site has been selected for the renewal of the Palm Beach. In the medium to short term, this mythical site of the city of festivals should become a center of high-end entertainment.
Indeed, the project consisting of restoring the luster of the Pointe Croisette of Cannes by creating a real space of animations. This ambitious plan depended, for many months, on a number of factors and people, however, following the call for projects launched in 2017, the co-owners were, for the majority, in favor of this creation.
Today, it is finally official, the renewal of Pointe Croisette is underway. Patrick Tartary and David Barokas, partners of the Madar Group, have obtained the renewal of the long lease on the site, which also led to the approval of all the building permits required for its renovation. The works, led by the architectural firm Caprini & Pellerin, were launched on Friday, January 15, 2021, and include major reconstruction: 40% of the current structures have been completely redesigned.
The €100 million project will modernize the legendary establishment by renovating 23,000 square meters of existing space while reinterpreting its original Hispano-Moorish and art-deco architecture. They will transform the former casino into a luxurious leisure destination with six high-end dining areas, a cabaret, a nightclub, a gala room, a private beach and twelve prestigious boutiques.
Magrey & Sons offers unique prestige properties located "in the heart of the activity". Also, thanks to its large portfolio of unique properties, the group presents you with real exceptional villas, on the heights of Cannes, offering sumptuous views while remaining close to all the prestigious amenities of the city center and the seaside.